On stage at Design Outlook 2022
discussing the future of design ☼
Every design begins with an idea.
Ideas are just thoughts, fragile fragments of imagination.
When we turn it into tangible manifestations, everything changes.
We can point to them, we can share them without words, we can involve others, we can finally make them better.
Now we’re designing. That’s the short story of my career.
Design Outlook - Leadership 2023
Presenting alongside some very talented industry leaders ♥
About
I’m a Design leader based in Melbourne, Australia.
I’ve been building, leading, and evolving design teams for almost two decades, and designing and developing digital products for over twenty years—that feels like a long time, and at the same time, it doesn’t… it tends to happen when you really love what you do.
I’m a practitioner. My craft has evolved alongside the industry, giving me the opportunity to embrace strategy, organisational communication, operational planning, and design operations, to make Design more effective and ultimately deliver more value to customers.
I also find joy in the art of storytelling, the power of weightlifting, and the beautiful challenge of motherhood. And I’m endlessly fascinated by wellness, human biology, and performance.
Experience
DoBetter.Design
Design Leadership Coach
Australia, remote
Dec 2023 - Present
At DoBetter.Design, I help design leaders elevate their skills and influence through tailored coaching. My focus is on simplifying the complex world of design leadership by sharing effective frameworks and strategies I’ve developed over years of hands-on experience.
Working closely with teams, I guide them through the challenges of leadership, helping them fast-track their growth ⚡️, sharpen their strategic thinking ♟️, and enhance their ability to drive meaningful outcomes 🎯 in their organisations.
Judo Bank
Head of Design
Melbourne, Australia
Jan 2022 - Nov 2023 (1y 11m)
Led a multi-disciplinary Design organisation, focused on shaping digital experiences to make it easier for small businesses across Australia to get the funding they need, when they need it.
Redbubble
Director of Design
Melbourne, Australia
Oct 2014 - Jan 2022 (7y 4m)
Led the Design team shaping the experience for the creative community at Redbubble, a global online marketplace for print-on-demand products based on artworks submitted by independent artists.
Realestate.com.au
Design Leader
Melbourne, Australia
Feb 2011 - Oct 2014 (3y 9m)
Managed a multi-disciplinary Design team to help define the experience vision for realestate.com.au and realcommercial.com.au – Australia's most popular property site for real estate.
Rioshu, S.A.
Founder & Design Director
Latin America
Aug 2004 - Dec 2010 (6y 3m)
Founded and led Rioshu, a Latin American design and consulting company dedicated to the development of design capability to create customer-focused organisations.
Skills
I’m an optimist, and I believe in a bright future and our ability to build it together.
I feel an incredible drive to rethink the future, and I get energised by contributing to a meaningful vision. I’ve learnt to use visual design to spark dialogue between inspiration and possibility.
I’m a strategic leader and an active practitioner who moves beyond communicating a vision to fully understanding, thinking, planning, executing, and inspiring teams to make each experience the best it can be.
That said, I recognise that designing and developing anything of consequence is incredibly challenging, so I’ve learned to embrace failure and experimentation, as well as a data-driven approach to inform iterations.
And one aspect of my work that I deeply value—and have deliberately cultivated over the years—is my ability to recognise, interpret, and create patterns. I love cutting through complexity and detecting hidden threads. This skill brings not only intellectual satisfaction, but I believe it's also the foundation for developing frameworks for designing and delivering at scale.
Seeking coaching or potential partnerships in the realm of design? Let's connect.